why purple? for starters, it gives us a great excuse to share an assortment of intriguing facts about purple which will cause you to exclaim, “who knew!”
actually, we chose purple because it combines stimulating red with the tranquil calm of blue. this dichotomy can elicit feelings of unrest or uneasiness, unless the undertone is clearly defined, at which point purple takes on the characteristics of its undertone. so, what does this have to do with us?
at cfk, we think the creative process is a lot like the color purple. you need just the right mix. too much here, too little there, and it’s not purple anymore. but, if you stick with it, voila! you’ve got a successful project. it’s all about striking the right balance.
so, how does the color purple affect us? it:
- calms the mind and nerves
- inspires spirituality
- encourages creativity (that’s one of the main reasons cfk chose purple, duh!)
bonus purple factoid:
Using the words "purple cow" in your conversation will come to mean something remarkable, eye-catching and unusual.